Agent Hub at a glance
HubSpot introduced one workspace to monitor every AI agent across marketing, sales, and service, plus a natural-language builder for custom agents and automations.
What changed with Agent Hub
Agent Hub shows the live status and performance of active agents, lets teams switch on inactive agents with one click, and groups results by go-to-market goals. It links directly to Agent Builder and the Agent Marketplace.
Agent Builder combines workflows, custom agents, and triggers on one canvas. Agents can start from schedules, contact updates, webhooks, or third-party integrations, and they use the same CRM data as HubSpot's built-in agents, such as deal history, contact records, and call transcripts.
Why Agent Hub matters for businesses
Both are in public beta for Professional and Enterprise customers; the announcement does not cover credit costs. For agencies running client CRMs on HubSpot, custom agents can now live inside the CRM rather than in a separate automation tool.
Put it to work: AI Agents
Sources for this story
- Meet Agent Hub and Agent Builder (opens in a new tab)Official
HubSpot · hubspot.com
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