Meta adds Muse for Small Business, with connectors for Meta ads, Instagram, and business tools

On September 29, 2026, Meta expanded its Muse personal agent, then available in the US and Canada, with skills and connectors for running a business. Muse can connect Instagram professional account analytics, Facebook Pages, and Meta ad accounts in a few clicks, plus dozens of outside tools for a company's storefront, books, and customer records. Canva is one named partner, and custom connectors cover services Meta does not support yet.

Meta's suggested uses include a growth plan built from a year of sales and campaign data, triage of email and calendar, a review of which ads and posts work with a draft campaign for the next week, and a monthly check for unusual expenses. Muse also flags emails that need replies and drafts first versions on its own. Partners can apply to build connectors at muse.ai/platform, and Muse stays free for most uses, with paid plans for more.