CreativexAIJanuary 28, 2026Updated Nov 5, 2026

xAI launches the Grok Imagine API for video generation and video editing

Digital artwork of a white peacock with its tail fanned out in glowing red and silver streams of data — Official imageImage: xAI (opens in a new tab)

Grok Imagine API at a glance

The Grok Imagine API bundles text-to-video and image-to-video generation with native audio and an editing model that restyles scenes and adds or removes objects, offered through xAI and partner platforms.

What changed with Grok Imagine API

On January 28, 2026, xAI unveiled the Grok Imagine API, a set of endpoints for generating video with native audio from a text prompt or a still image, and for editing existing footage. Editing covers restyling a scene, changing weather or lighting, adding, removing, or swapping objects, and animating a character from a recorded performance.

xAI says it tuned the models for latency, concurrency, and cost as well as quality. It cited Artificial Analysis text-to-video rankings as of January 28, 2026, which placed Grok Imagine first on its chart, and published its own latency tests at 720p for eight-second clips. The API is offered directly and through partner platforms, and xAI's release notes list video generation and a revamped image generation API for January.

Why Grok Imagine API matters for businesses

For marketing teams and agencies, the draw is fast, inexpensive iteration on short ad and social clips inside an automated pipeline. Rankings change often, so compare output quality, per-second pricing, and usage rights against your other video tools on your own prompts before committing client work.

Grok Imagine API updates since publication

Dated changes since publication. The original article text above is kept as written on its date.

November 2, 2026Status (Updated)
On November 2, 2026, xAI retired grok-imagine-image-quality and grok-imagine-image-pro; requests are now served by grok-imagine-image-2.0 at low quality, at a lower per-image price.
docs.x.ai (opens in a new tab)

Sources for this story

Grok Imagine API (opens in a new tab)
xAI · x.ai
Official
Release notes (opens in a new tab)
xAI Docs · docs.x.ai
Official

Last verified: November 5, 2026. IA Compa summarizes public announcements for business readers. We are not affiliated with the companies mentioned. Always confirm details, pricing, and availability with the official source.

#video-generation
#xai
#grok-imagine
#api

Oct 31, 2026xAIPlatforms
xAI will watermark Grok API text by default starting November 7, 2026
From November 7, 2026, text from grok-4.7, 4.6, 4.5, 4.3 and three grok-4.20 models carries an invisible statistical watermark that xAI says complies with the EU AI Act. An x-watermark header shows when it applied. Only team admins can opt out, per model.
Nov 4, 2026xAIAgents
Grok Bot can now place phone calls for you, with a live transcript and a take-over button
On November 4, 2026, the official Grok Bot account said the agent can now make phone calls. The user confirms each call, follows a live transcript, can take over or end it, and gets the result in chat. Teslarati reports calls are limited to US businesses for now.
Oct 14, 2026xAIVoice
xAI releases Grok Voice 3.0 at the same $0.08 per minute as its predecessor
Grok Voice 3.0 tops Artificial Analysis's Speech-to-Speech Index in results xAI cited at launch, uses the same API as Grok Voice 2.0, and replaced it automatically for agents on grok-voice-latest.
Image: xAI