Muse Image at a glance
Muse Image powers image creation and editing in Meta AI, new Instagram Stories effects, and image generation in WhatsApp chats with Meta AI in some countries, with legible text inside images.
What changed with Muse Image
On July 7, 2026, Meta rolled out Muse Image, the first image generation model from Meta Superintelligence Labs, inside Meta AI. People describe what they want in plain language to create new images or edit photos, such as removing a photobomber, and Meta says text inside images, like infographics or how-to guides, comes out legible. A presets panel offers one-tap starting points.
The model also powers more than 30 AI effects for Instagram Stories and image generation in WhatsApp chats with Meta AI, starting in a limited set of countries. On July 10, Meta updated the post to say it had removed a feature that let people reference public Instagram accounts by @-mention, after feedback that it missed the mark.
Why Muse Image matters for businesses
For marketers, Muse Image brings quick visual mockups to the apps where clients already post. Check rights and brand rules before using generated images in ads, and keep in mind that Meta withdrew the account-referencing feature within days, a reminder that features touching other people's content can change quickly.
Sources for this story
- Introducing Muse Image: Image Generation Built for Your World (opens in a new tab)Official
Meta Newsroom · about.fb.com
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