Amazon Alexa+ at a glance
Amazon ended the Alexa+ early access program and made its generative AI assistant available to all US customers on Alexa devices, the Alexa app and Alexa.com. It is included with Prime, and non-Prime users get a free chat tier.
What changed with Amazon Alexa+
On February 4, 2026, Amazon made Alexa+ available to all customers in the US after an early access program that Amazon says grew to tens of millions of people. Alexa+ is built on large language models from Amazon Nova and Anthropic. Prime members get the full experience on Alexa-enabled devices, Alexa.com and the Alexa app at no extra cost; others can pay $19.99 a month or use a free chat tier on Alexa.com and in the app.
Amazon highlights agentic tasks such as ordering takeout, booking restaurants and rides, and scheduling home services, along with longer conversations that keep context over time. The Alexa.com web experience, first rolled out to early access users on January 5, 2026, adds deeper research, planning and content creation in the browser.
Why Amazon Alexa+ matters for businesses
For local businesses, Alexa+ is another place where customers may book, order or compare services through an AI agent. That makes it worth checking how a business appears in the partner services Alexa+ uses, such as booking, delivery and review platforms.
Sources for this story
- Alexa+ now available to everyone in the US—and free for Prime members (opens in a new tab)Official
About Amazon · aboutamazon.com
- Introducing Alexa.com, a completely new way to interact with Alexa+ (opens in a new tab)Official
About Amazon · aboutamazon.com
Last verified: . IA Compa summarizes public announcements for business readers. We are not affiliated with the companies mentioned. Always confirm details, pricing, and availability with the official source.
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