Businesses in ChatGPT at a glance
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026. Through Business Hub, companies can claim and verify their business, update key details, add product feeds and see engagement insights; eligible US ecommerce and online service businesses can also publish a Business Agent.
What changed with Businesses in ChatGPT
OpenAI introduced Businesses in ChatGPT in beta on November 10, 2026, giving businesses a new way to connect with the people who use ChatGPT each week — 1.2 billion, by OpenAI's count. In Business Hub, a company claims its organization and, once verified, can update key details and add self-service product feeds with pricing and availability, so people explore products and services with current information. Any eligible business located where ChatGPT is available can claim its business; existing OpenAI Enterprise customers and advertisers can work through their OpenAI representative, and Shopify merchants can connect their store from Business Hub or the Shopify admin, with eligible Shopify products already integrated through Shopify Catalog.
Business Hub also provides aggregated insights: the number of mentions and website clicks a business receives, plus discovery topics — common themes across conversations where the business's website is cited. OpenAI says it does not share users' conversations or Business Agent chats with businesses, and insights are only available in aggregate when enough interactions meet its thresholds. After claiming, eligible organizations can build, test and launch a Business Agent that answers questions and helps people explore their offerings: when a business appears in a response, people can open its ChatGPT profile and start a clearly labeled conversation with the agent, separate from ChatGPT's independent answers. Businesses can also sponsor their Business Agent as the destination for ChatGPT Ads, in placements labeled as sponsored.
Businesses in ChatGPT in numbers
Values are copied from the linked source on the date shown. They are not IA Compa measurements.
- People who use ChatGPT each week (OpenAI)as of · Source for People who use ChatGPT each week (OpenAI): openai.com (opens in a new tab)
- 1.2 billion
Why Businesses in ChatGPT matters for businesses
Why it matters: this is the first time a business can deliberately manage how it appears inside ChatGPT instead of only hoping the model describes it correctly — the same shift Google Business Profiles brought to search, applied to AI answers. For agencies that serve local and ecommerce clients, claiming the profile, keeping product feeds current and publishing a Business Agent become new kinds of client work, starting with US ecommerce and online services and expanding from there.
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Sources for this story
- Introducing Businesses in ChatGPT (opens in a new tab)Official
OpenAI · openai.com
Last verified: . IA Compa summarizes public announcements for business readers. We are not affiliated with the companies mentioned. Always confirm details, pricing, and availability with the official source.
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- #business-hub
- #business-agents
- #chatgpt
- #business-profiles
- #ecommerce
- #chatgpt-ads
